1.Branding &rebanding services
Your “brand identity” is the combination of verbal, visual and emotional attributes that define your company and set it apart from the competition. How your branding makes people feel and react are key drivers of brand perception.
Your logo is not your brand
Stepstoneto specializes in creating new brand identities and revitalizing sluggish branding. But what exactly does that entail? Ask a design firm to create your brand, and they’ll design you a logo and a business card. Ask a web development agency, and they’ll program you a website. Step stoneto, on the other hand, brings your branding to life.
A thoughtful, proven branding process
We begin the branding process by interviewing your executive team and developing a gap analysis. Then we write comprehensive brand messaging for your elevator speech, products and services and target demographics. We use this content to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your social and email marketing. We do all of this, and more.
Rebranding an established company
Companies that have been around awhile often find themselves forced to compete in an increasingly noisy and crowded industry. Let’s face it: What got you where you are will not get you where you want to go. has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage, reestablishing market leadership and stimulating leads.
Addressing the needs of the entrepreneur
Launching a new company, a new product or a new service means unseating the competition and winning mindshare. Step stoneto has developed a highly effective, adaptive methodology that takes into account the rapid evolution cycle of early-stage technology companies. We guide your marketing efforts by defining the brand, building awareness, attracting investors, driving leads, arming the sales team and creating evangelists.
Step stoneto has a team of statisticians available to review your data to detect trends or patterns and generate insights to help you shape your business strategy. Our services involve sophisticated analytics procedures and a wide variety of statistical methods and models that are applied regularly to scrub survey data and extract deeper insights. The team has a highly collaborative and consultative approach to analytics and often works very closely with client side researchers. Some of the more commonly used multivariate analysis techniques include:
Multiple and Logistic Regression
Cluster Analysis and Market Segmentation
Discriminant Function Analysis
Our project experience ranges from segmentation studies, concept testing, advertising-related studies, pricing studies, continuous tracks to customer satisfaction studies.
3. Marketing automation
Every marketers dream is to be able to press a button and automate their marketing.
They dream of sitting back and relaxing whilst their marketing automation software does its work:
Nurturing prospects with useful content
Converting prospects to customers
Getting repeat business from happy customers
Many companies wish they could just press a button and automate their marketing.
Marketing automation is a lot more difficult than its software vendors let on, and the process goes as smoothly as promised.
Some of the challenges faced by marketers when it comes to marketing automation:
No marketing automation strategy
If there is a strategy, it is poorly implemented
Wrong-fit marketing automation software
Software is complicated and is eventually abandoned
No time and no resources to run the strategy and software
When it works, marketing automation is one of the best return on marketing investments your company can make.
If your company has never tried marketing automation before , then you should seriously consider Strategic Marketing Services to deliver this solution.
Our marketing automation solutions include:
Lead Management – We help you convert more leads to sales more consistently
Lead Nurturing – We put in place the strategies, systems and software to help you get your prospects in the right frame of mind to buy your product or service.
Lead Scoring – We’ll help you figure out when the time is right to pitch hard to your prospect and close the sale.
Campaign Management – We can craft, implement and analyse almost any marketing campaign on your behalf in any medium including, television, radio, print and digital
Application Integration – Our application integration specialists will help your company get two or more applications to talk to one another.
Lead Acquisition: – Strategic Marketing Services will help you acquire leads through its wide-ranging solutions as per your desired target.